When everyone is telling you to go one way, take that as a sure sign you need to find another. Zig when others zag.
What has worked for others might not work for you or may even limit your success or hinder your originality. It takes guts, patience and persistence to zig while others zag. We sometimes believe that the world is always right but it can be wrong too.
Look at Amazon. They zigged. They pioneered e-commerce at the time when retailers thought the internet was a toy, and look what happened to them.
Can you zig in your field? What’s generally accepted in your industry? Is it possible to do the opposite and make it work?
Check out this video and see how Derek Halpern zigged when everybody was zagging, and how well it worked for him.