Purple Cow: Transform Your Business by Being Remarkable
By Seth Godin
Seth Godin is a master marketer and true creative genius when it comes to standing out in your industry. A word he uses often is “disrupter”. He knows how to pave the way and build a loyal following. His best-selling book Purple Cow is one that has been read by many entrepreneurs looking to be different and be great!
Here’s an interview of Seth talking about Purple Cow.