Building a Storybrand
by Donald Miller
Joseph Campbell came up with the idea of a Hero’s Journey. Donald Miller, best-selling author, speaker and entrepreneur, dives deep into this formula and puts a modern spin on the Hero’s Journey and what that means in business.
It’s an amazing book to help you (as a business owner) take a step back and put yourself in your audiences shoes. This will give you so many insights into your customers life, wants and needs.
The methods in this book will help you with your overall messaging and content plan.
Watch this interview of Donald Miller discussing Building a StoryBrand.