- Selling Content or Shovels
Selling Content or Shovels
During the rise of AI, which one should you sell?
Since it's Super Bowl Sunday, let's make this a "super" email (is that cheesy enough for ya?).
Last week, I started exploring about the rise of AI (aka: artificial intelligence, aka: machine learning). It's coming in hot 'n' heavy so you either figure out how to make it work for your advantage (and profit!) or get out of the way.
I've been building online businesses since 1998 and have seen everything from the birth of YouTube and Facebook to the rise of pay-per-click advertising (I used to get traffic for a penny!).
And I'm telling ya - this IS so big, you cannot put your head in the sand and hope it goes away (I've coached the founder of Jasper, one the leading AI platforms and what's coming is insane).
Lots of marketers and content creators are terrified because the think they'll be replaced.
Heck, I just asked for a "sample 1,200 calorie meal plan", and received this within seconds...
Is it perfect? Nope. But you can see the mind-blowing potential of AI.
How can a health coach compete with this?
How can you complete in your niche?
Have no fear my fellow marketing freak - you can not only compete, but you can (and will) thrive. You'll thrive even if you're a bit "old school".
You should be excited about the future.
And over the next few days, I'll share some of my strategies how.
For today, just note there are essentially there are 2 paths you can take...
Harness the power to amplify your current content and information business by making a few tweaks. It doesn't matter your niche (health, business, affiliates, investing, etc.) - I'll show you the best ways to 9X your visibility and income.
Sell shovels during this next gold rush. This is the BIG opportunity with a SMALL window of opportunity. Yeah, I know it sounds guru-ish, but I'm talkin' about building 7-figure businesses almost overnight.
Today, think about this... which one do you want to focus on? Content or Shovels?
Then, take a deep breath and smile.
Smile because there's never been a better time to build a rockin', profitable, online business with soul.
And smile, because you have me in your corner... which doesn't suck.
Get ready for a wild ride, my friend. I cannot wait to see you build your dream business.