- How to Blow $220K Per Month
How to Blow $220K Per Month
This is a painful lesson to share, so please read it
I'd like to share how a very hard lesson I've learned over the decades with the hope you don't repeat my mistakes.
This goes back to about 15 years ago when I came out with a paid newsletter called the Recurring Revenue Report
It was around 12 pages and came with a premium price of $97/month.
This baby was rockin' and had over 2,778 subscribers (that's almost $220K per month for those keeping score at home).
Now here's the crazy thing.
I've had other companies that far surpassed that $220K/monthly revenue (including a nutrition company that generated 7-figures per month!).
BUT - in terms of pure profit - this small but mighty newsletter was a clear winner.
There was NO team, NO overhead, NO bloat, NO software and NO stress.
It was the absolute perfect "lifestyle" business and I didn't appreciate it at the time. I took it all for granted.
Distraction, greed and ego started to creep in (a deadly combination).
More, more, more.
Scale, scale, scale.
So I started a print magazine - and it lost money.
Started a software company - and it lost money.
Filmed an infomercial - and it lost money.
My ego was running the show and I wanted to prove how awesome I was. After all, nothing says success more than publishing a magazine, being a software CEO and having your face all over TV - right?
But every single time I focused on the money and ego, I lost. It cost me millions.
Deep down I think it's because all that stuff wasn't aligned with the real me.
All I ever really wanted was a simple profitable business that helped others and allowed me unlimited time to spend with my family.
I don't know... maybe it's because I'm 51 and going through a minor mid-life crisis - but I'm doubling down on simplicity. I'm embracing the LESS is MORE mantra. Shedding the bloat and getting lean.
I urge you, my fellow dad, to find your true north. Build the business that's aligned with your family, your soul and ignore everything (and everyone) who tries their hardest to knock you off course.
Will The Recurring Revenue Report come back? I mean... if they can reboot The Wonder Years, Punky Brewster and Full House, then why not RRR? :)
I'm excited to share more here as we take this journey to "less" together.
More life. Less stress.