- You Don't Pick Your Niche, Your Niche Picks You!
You Don't Pick Your Niche, Your Niche Picks You!
The minute you think you know your "who", things change in a hurry.
You don't pick your niche, your niche picks you.
And sometimes, it's not who you think they are.
I started my first online business in 1998 by trying to reach athletes (mostly high school track sprinters because that was my background).
But a funny thing happened when I wrote the articles (this was before YouTube!)... I started attracting my fellow strength coaches. They wanted to learn more about speed training.
So instead of resisting, I leaned into it. I listened. I created. I served.
My first membership site was 100% focused on my fellow strength and conditioning pros.
It ain't about YOU. It never was. It never will be.
It's all about THEM.
Even if you have a personal brand, THEY (your peeps!) are your business.
And you want to succeed with your business (especially to stick around for a few decades!)... you must listen, stay agile and be willing to serve the niche that raises their hands.
Now if you'll excuse me, I have lots of fellow Gen X'ers minds to blow my unbeatable knowledge of lifestyle business and 80's movie trivia.