Have you ever heard the expression, “Don’t have a cow!” Meaning….relax or calm down. Well, in business, you want people to have a cow. In fact, you want to give them a cow…A purple one to be exact.
Seth Godin is a successful serial-entrepreneur. Yoyodyne and Squidoo are just a couple of his ventures. He’s the author of 18 books, including worldwide best-sellers Tribes, Linchpin and Purple Cow. And he has a tiny little blog, through which he reaches hundreds of thousands of readers per month.
So what is a purple cow and how do you deliver it?
In terms of your lifestyle business, it’s something REMARKABLE you give to your clients and customers. It’s so Amazing, that not only do they go out of their way to consume it first, they tell all of their family and friends about it.
They become your unpaid sales force. Your evangelists…spreading the Good Word to whoever crosses their path.
This, my friend, is how you get people to take notice of you, your ideas and your business.
First find the people who care. Then give them something unique and different—something they can’t stop talking about.
The days of advertising via traditional mass media are dead. Listen to Godin’s Ted Talk where he shares how to capture people’s attention and succeed in this new day and age.