Twitter, the Wild Wild West of social media is still one of the leading social media platforms in the U.S.
It ranks #3 behind Facebook and Instagram.
With 330 million active monthly users it’s still a powerful place to connect with your audience.
PROS of Using Twitter
- Younger audience that is actively using the platform daily
- Ability to tag and connect with influencers and leaders to spread your message
- 75% of Twitter users feel better about small to medium sized businesses after following them and reading their tweets
- 79% have retweeted a small to medium sized business, which means your brand message has a bigger chance of reaching more people.
- Clarity of messaging since you only have 280 characters to tweet.