Running a membership site is one of the best ways to create recurring revenue for your business.
But, to be profitable, you have to get get enough new members to sign up.
That is why you need to be strategic in how you drive traffic to your site. And then converting that traffic into paying members.
There are a number of sources you can use to drive traffic, including email list, social media, SEO and guest posting.
In this post we will cover these and more, so you can drive traffic to your membership site.
But before we do that it is important that we understand the sales funnel.
What is a funnel?
“A sales funnel is a marketing system that leads someone through a systematic process with the goal of purchasing your product or service. The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again.”
Below is a simple basic funnel we can use to bring in new members. This funnel is going to consist of three parts:
- Lead Magnet and Landing Page
- Email followup series
- Sales Page
1) Your Lead Magnet and Squeeze Page
Your squeeze page is where you are going to send all of your traffic. This is where you collect their email addresses by offering them a gift or lead magnet.
When creating your lead magnet you want to focus on the results of what your membership site will teach them.
This should be one of the huge pains that your target market is trying to fix.
Having a very specific lead magnet makes it so anyone who opts-in to your list will be very interested in the result that your membership site offers.
Don’t know how to create a lead magnet? Here a few resources you can use:
Elements of A Lead Magnet
A lead magnet is an irresistible offer that gives a specific chunk of value to a prospect in exchange for their contact information.
- Be concise
- Be actionable
- Be approachable and easy to consume
- Be valuable – must be a no brainer for people to want
- Look nice
- Relate to your membership site
What can a lead magnet be?
You can offer information, entertainment or bargains – it’s up to you. The best part is that you can invent your own types of custom lead magnets, with benefits only your membership site can provide.
Here are a few types of lead magnets:
- White Papers
- Cheat Sheet
Now that we have a lead magnet, its time to create your squeeze page or a landing page.
What is a landing page?
A landing page is where visitors “land” after clicking a link from an ad, e-mail, or another type of a targeted campaign. It serves one clear objective, typically moving a visitor down the conversion funnel, e.g. turning a visitor into a lead (by e.g. capturing their e-mail and other info).
Elements of a landing page
So what does an effective landing page do?
- Grabs visitors attention
- Communicates in a Simple, Clear and Unambiguous Way
- Calls the visitor to perform an action
- Builds trust and credibility
- Provides convincing information you need to make a decision
How to create a landing page
Wondering how to create a landing page? Here are a few resources that can help:
Structuring your landing page and creating effecting landing pages.
2) Email Follow Up Series
Now you have their emails, its time we start nurturing them.
You gotta start writing kickass emails. One of the strategies you can use here is to follow the one email a day strategy by Ryan Lee.
Check it out here.
Ryan dives deep into the step-by-step of building your list (without stress), sending powerful emails, generating content and creating a recurring revenue program on the back-end that delivers consistent, monthly income.
3) Sales Page
You do not have to be a great copy writer to write a sales page.
What you can do is look at sales copy for other successful membership sites.
From this you will start see patterns and you can duplicate with your own words.
That’s a simple way to write copy for your membership site.
Thats your simple funnel.
Now lets look at ways you can drive traffic to it.
6 Ways You Can Drive Traffic To Your Membership Site
Your Email List
If you’ve been building your list, great! Email is a great place to start generating traffic for a new membership site.
When planning emails to send to your list, consider teasing prospects with the kind of information they’ll be getting from your site.
By providing them with value through your content up front, they’ll be more inclined to opt in for your membership site.
By building an audience and sharing content on your social media profiles, you can drive traffic to your landing page.
Here is a great training on how you can use Facebook to drive traffic to your site.
Creating an affiliate/partner program is a great way to have other people do the marketing for you.
Once you set up a strategic partner program, you’ll have a steady stream of traffic coming to your membership site from referrals.
Here are a few tips on how to incentivize your partners to keep that traffic coming:
- Prepare materials that will make it easy for them to promote your stuff.
- You can set up milestone bonuses so they will want to work more.
- Gamify with badges and leaderboards to bring out a bit of friendly competition.
Solo Ads/Email Drops
A Solo ad is when you pay an authority who has an email list to send out your offer to his list.
It is a great way to send quick surges of targeted traffic to your funnel for relatively cheap.
Research into your niche and find out who you can partner with.
Contact them and ask if they would be interested in selling a solo ad from their list.
When you do this remember to focus on how it will benefit them and their readers.
Forums are a great way to drive targeted traffic. But you have to becareful before you end up looking like a spammer.
However when you do it right you become a well respected member of the community, an authority figure in their eyes and a constant stream of free traffic into your funnel.
So, reply to posts of people asking questions. If you have created another post that answers their question point them towards it.
Guest Posting On Other Sites
With Guest Posting we will be leveraging other authority blogs in our niche that already have a built in audience to drive traffic back to your funnel.
What you are going to do is to find a high traffic authority blog in your niche and write a blog post custom tailored for their audience.
The goal here is to tie your membership site topic and your squeeze page give away topic into the blog post.
The way you drive traffic back to your post is you put a link back to your squeeze page at the end of the post.
After reading this post, you should now be familiar with the different tactics that you can use to get people to visit your membership site.
You can use email lists, social media, solo ads, affiliates and guest/forum posting.
Whether you use one of these tactics in isolation, or you use all of them together – any of them can give you new members.